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Pretty Boy Hef

One of several Hip Hop artists to make our list, Atlanta-based Pretty Boy Hef proved he’s one to follow in 2020. His flow on 2019 single “Now” had us playing on repeat. Read below as the artist talks about his plans for a big 2020 and more!

An interview with Pretty Boy Hef

How did ``Now`` come together?

How “Now” came to my inspiration, I had just got back from shooting my Music video called “Do my thing” I originally called Now “Times up” because i did not know what to name it at first. As I finish the song, and sit and listen, I thought “Now” sounded better. “Now” was the type of record where I felt I had to learn to live in the now instead of the past. 

What do you want fans to take from your music and who you are as an artist?

I want my fans to take good energy from my music, because I feel that energy is a huge thing on earth and part of the way of life. I feel we all need good positive vibes, no matter what mood we are in, peace and love is always needed. 

What can fans expect from you in 2020?

Fans can expect from me to put out more music & possibly a full album, & and some show dates as well. 

What new songs from other artists are you loving right now?

I like Roddy Ricch new album “Please Excuse Me For Being Antisocial.”

What artist or producer would you most love to collaborate with in 2020?

I want to collab with J Cole, Roddy Ricch, Cardi B, Lil Nas X, Kendrick Lamar, Timberland, London on tha track, Chris brown, Sage the Gemini, Bryson Tiller, Dani Leigh. 

What does music mean to you?

Music is physical and mental frequency, and the way I use it, is as another voice, as in speaking for someone who can’t speak for themselves, almost like and reflection. I want to use my story & and my voice to inspire and help others who can relate to my story or if not worse or similar, everyone should feel like they don’t have to struggle alone or let alone feel like they don’t have a way out, or even way to understand and appreciate life more & how to live. 

A favorite line in a song that you really connect with:

“Truth be told” by me

“I done had some days I done felt like I couldn’t cry no more 

I was on my own, wasn’t nobody by my side no more

I done felt some pain that had me feeling like I died before, I hope I wake up.”

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Label: NXTSTYLE's THE NEXT 100 [2020 NEW MUSIC GUIDE]