More For Mariah!
With CD sales down almost 14% from a year ago label execs are vying for innovative ways to capture our attention. Def Jam Chairman L.A. Reid decided to go forward with the concept of including in the CD package a mini-magazine with advertising synonymous with the artist.
With that in mind Reid decided he will debut this new trend starting with Mariah Carey’s upcoming “Memoirs of An Imperfect Angel”. The CD purchase will include the CD itself and the mini magazine created by Elle magazine featuring three Mariah articles “VIP Access to Her Sexy Love Life,” “Amazing Closet,” “Recording Rituals”. Each mini-magazine will include major advertising deals that will compensate for record company loses during the economic downturn.
Hold on thou, theres a catch. The mini-magazine will be available through the first 1 million copies made so hurry fast! “Memoirs of An Imperfect Angel” hits shelves Sept. 15th.